Product
How do Simula ads work?
Three complementary surfaces: sponsorship, intrinsic brand moments, and in-experience game monetization.
Direct character sponsorship
Brands pay by impression to place their AI character copilot inside a publisher environment. It is native to the surface, not bolted on as a banner.
For publishers
Monetize with sponsored characters
Turn engagement into revenue with AI characters users actually like, without sacrificing UX. You stay in control of what appears in your product.
Your character mix
Plug in external sponsored characters from Simula’s network and brand campaigns, or run a custom character built for your platform so the experience feels native to your product while you still monetize.
- Drive ~3× traditional ad payout with experiences, not interruptions.
- Fun and entertaining for users: copilots, games, and intrinsic brand moments.
- Works across desktop, mobile web, and native app surfaces.
For publishers
Monetize with AI-native mini games
Let users discover short, playful sessions inside the character experience, then unlock revenue through direct game sponsorships, rewarded video, and end-screen placements users can opt into.
Built-in
Surface mini games inside the sponsored character experience. Users can jump in from a “Play games with me” path so play feels part of the same session. Monetize with direct game sponsorships, plus rewarded video and end-screen placements when viewers opt in.
Stand alone
Add an AI gaming feature as its own entry point on web or in-app, independent of a specific character. The same SDK supports direct game sponsorships, rewarded video, end screens, and payouts.
For advertisers
Personify your brand in the wild
Sponsor a character in external publisher environments where users already spend time. Simula pairs brand lift storytelling with performance outcomes at scale, with a consistent creative surface (the character) instead of one-off units.
- Brand liftPerformanceScalable creative
Lightweight SDK, full monetization suite
Simula delivers sponsored AI characters with monetization built in (rewarded video, end screens, and intrinsic placements) through a simple, lightweight SDK teams typically wire up in about 30 minutes.
Need enterprise rollout or custom surfaces? We’ll meet you where your stack lives.
Contact us
Talk to us about publisher partnerships, brand campaigns, or technical integration. We’ll route you to the right team.